Brand is the collaboration between Messengers and receivers
Don't just make business, make brand
# Brand is the heart of all sustainable business organisations.
# Brand can adapt to any business model & strategy.
# Brand is a reliable, scalable and movable system.
The brand driven business model
Creating a brand doesn't take money, but something else
Brand is Created by the owner but shaped by the people.
# Spending lots of money to create a dream brand is a wrong idea.
# Rather create a brand and make customers pay for the growth.
Finance is the fuel of all successful brands
All great brands doesn't have a good logo but they all have great sales
# The number one reason business shut down is due to lack of sales.
# If there is no demand, there is no sale.
# A proper financial plan drives and sustains sales momentum by ensuring resources and strategy align effectively.